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The Bar Designer

Joyce Urbanus is making the nightlife in Amsterdam even more tempting: This graduate of Artemis Styling Academy is designing bars and clubs in the city – and is winning us over with her well thought-out concepts and unlimited creativity.

The Bar Designer

With her own design bureau “Concepts by Joe”, this multi-talent not only offers services in interior design but also in the areas of fashion, graphic design and events.

 

Joyce, what is the main challenge when designing a bar or a club?

Every new bar is the hottest place to be – but only temporarily, for a few weeks. Therefore, the greatest challenge when designing such spaces is to make them stand out for a longer time. It’s important to make people feel welcome. Adding soul and a unique character is the key. One shouldn’t be influenced by short-term trends.

 

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What is the most extravagant project you’ve realized?

The suitcase wall in the Notting Hill Hotel in Amsterdam. I did this project for Hoopman Interior Projects. We collected around 100 vintage suitcases, cut each in half and covered a whole wall with them. It was a huge challenge because I had to puzzle all these suitcases of different shapes into the wall, and every inch had to fit exactly to make the whole picture look flawless and perfect. 

 

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architect & designer Joyce Urbanus

 

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The atmosphere at Bar 22

 

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Suitcase wall at the Notting Hill Hotel in Amsterdam Joyce designed for Hoopman Interior

 

What are your favourite bars and clubs in terms of interior design?

Trouw Amsterdam – it’s very industrial, pretty rough and energetic.

Club NL – very authentic; sort of trashy chic and a bit Studio54. A great mix.

Lion Noir – really nice colours, materials and art. It is, in a way, very intimate and chic.

 

More of the interior projects of Joyce can be admired on her website.

19 / 06 / 2012 // by LigaStudios Team

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