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Fox Hotel

If you’re looking for an extraordinary hotel experience, Copenhagen’s Hotel Fox is a definite must. Not only in Scandinavia, but in all of Europe, the Fox will qualify as one of the most spectacular and unique hotels most worthy of a visit!

Fox Hotel

Initially, the Hotel Fox was conceived in 2005, as part of a majormarketing stunt by German car manufacturer Volkswagen in connection with the launch of their Fox-car. The so-called ProjectFox saw Copenhagen host more than 800 international journalists, asVolkswagen let a group of young and talented artists, chefs, designers, andmusicians pervade the Danish capital – all as part of the unveiling of a vehicle.


Brøchner Hotels – the group behind Hotel Fox – tookthis as a welcome chance to decorate and conceptualize their hotel in aspectacular fashion, and after having only made sure that the hotel met thebuilding codes, and supplied the building with WiFI and cable-tv, the Brøchnergroup put the hotel and their trust in the hands of the collaborating artistsassembled by VW.




The hotel’s 61 rooms have been decorated individually by 21 differentartist groups from all over the world, who were given carte blanche to dowhatever their imagination allowed them to with the rooms, as long as they metthree universal conditions: their work was to be non-pornographic, completelyfree from political statements, and every room had to have a bed. As long asthese rules were met, the artists were absolutely free to explore theircreativity, which resulted in a highly diverse experience depending on whichroom you stay in. So whether you’re into the modern romanticism of BirgitAmadori, the kitschy craziness of Benjamin Güdel, the minimalist cool of WKInteract or something completely different, odds are you will be able to findsomething to your liking at the Hotel Fox.


With the rooms delivering the major experience, you are not going tofind too much surplus at the Fox, though. In fact, if gyms and swimming poolsare musts for your hotel stay, you might want to opt for one of Copenhagen’smore traditional hotels, as Hotel Fox keeps the features very limited. Abreakfast buffet, a lounge bar, and an in-house sushi joint is pretty much whatthere is apart from the standard wireless Internet and the possibility to rentbikes (which any self-respecting Copenhagen hotel should offer). They do havepackage solutions such as the Girls NightOut-package where a day at the nearby Helle Thorup spa-center is includedin the price, but generally, if it’s amenities and luxury in the conservativesense of the word you’re after, Hotel Fox would not be the obvious choice.


However if you want to give your creativity a boost,or simply just appreciate a spectacular and unique hotel stay, the Fox shouldbe the safe bet next time you visit beautiful, old Copenhagen.







19 / 06 / 2012 // by Soren Romer

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