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04 / 02 / 2016

Bending the Rules: Anine Bing

The Scandinavian model turned label boss has disrupted an industry with a new approach to launching and marketing collections.

Bringing decades of experience in the fashion industry and influence from world travels, Anine Bing launched her eponymous fashion label in 2012, garnering global recognition. Starting out as a model aged 15, the native Scandinavian, who was born in Denmark and raised in Sweden, has used her social media savvy and understanding of contemporary consumer behaviour to shake up the notoriously stubborn industry. The fashion world has some

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LigaStudios Team

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Design , Fashion

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