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Who said fashion was just about apparel and accessories?


Fashion has always been more than clothing. It’s about identity. And identity is key as the hotel industry moves towards experiences over products. From Paris to Miami, fashion designers are diversifying, applying their talent for stylishness to hospitality. Elsewhere, in far flung Hawaii, one hotel is leveraging the status of a fashion designer in a different, yet equally intriguing way.


Raleigh by Hilfiger, Miami

Fashion industry mover and shaker Tommy Hilfiger bought Miami’s Raleigh Hotel back in 2014 and plans to overhaul the property, from design to business model. The idea is that the hotel will run on a membership basis, with exclusive benefits in exchange for an annual fee. Much like the Soho House model, rooms and amenities will be offered to members at preferential rates and availability. The look and feel of the hotel will be boutique luxury, and only very subtly referencing the Hilfiger brand’s signature primary colour scheme.



Credit: Raleigh by Hilfiger by François Dischinger // Header: Raleigh Miami


Heidi Merrick at the St.Regis, Princeville

The St. Regis Princeville Resort is not short on experiential offerings. Set within a lush, green resort on one of Hawaii’s most spectacular coastlines, the luxury hotel is a paradisiacal retreat. Such is the singularity of the setting that designer Heidi Merrick was inspired to create a limited edition collection of beachwear exclusively for the St. Regis. According to the hotel’s general manager Todd Raessler, “a love for Kauaʻi, a passion for surfing and a design aesthetic embracing the ocean,” made Heidi the perfect partner. Guests can purchase the collection on site and take a piece of hawaii and the hotel with them when they leave.



Credit: St. Regis Princeville Resort // Heidi Merrick for the St. Regis Princeville Resort


Cheval Blanc by LVMH, Paris

LVMH stands for Louis Vuitton Moët Hennessy, which should tell you most of what you need to know about this development, which is slated to open in the famous La Samaritaine department store at the end of 2016. The ArtDeco building is currently being revamped into an 80-room hotel and spa under the Cheval Blanc banner, a luxury boutique hotel chain spun-off from a prestigious wine-producing Bordeaux chateau. Japanese architect firm Sanaa are overseeing the redevelopment, which will feature a glass facade and rooftop hanging garden.



Credit: La Samaritaine Paris Grand Magasin Department Store via hideback.tumblr.com // Renovation of the atrium and Jourdain glass roof, the store's iconic center by Sanaa 

16 / 06 / 2016 // by LigaStudios Team


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