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AESTHETES’ DELIGHT: THIS IS MILAN DESIGN WEEK

Our overview of Milan’s myriad happenings that run the gamut of design subthemes.

AESTHETES’ DELIGHT: THIS IS MILAN DESIGN WEEK

CORE FAIRS &EXHIBITIONS

 

Salone & Fuorisalone

Every year, Milan Design Week plays host to renowned and upcoming designers in celebration of the city’s unique creative magic. Aesthetes and experts alike will descend on the event, which is spearheaded by the world’s largest furniture fair, Salone del Mobile. Showcasing new products by designers of furniture, lighting and other home furnishings, the occasion hosts over 300,000 exhibitors from more than 160 countries. Running alongside is the Fuorisalone, a term used to describe the surfeit of events that take place in Milan during this busy week in April. Although the Fuorisalone erupts across the entire city, there are three main districts connected by four strategic areas. Follow the map of those neighbourhoods and you’ll be spoilt for choice, whether you’re into exhibitions, cocktail evenings or shopping.

 

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Credit: Salone del Mobile 

 

Space & Interiors Event

Set in one of the city’s design districts, Brera, Space & Interiors is a new event for 2016 and aims to reimagine the various aspects of home and lifestyle, the boundaries between them and the evolution of their use. Featuring booths that draw visitors inside to experience products, as well as stands that resemble pages of a book to present product info, the exhibition space itself is a feat of architectural design. Look out for the Archi-cocktail evenings where architects share their secrets over mixed drinks, and talks from some of the field's’ leading lights. The event will be located in Milan's Brera Design District. 

 

space-and-interiors-exhibition_porta-nuova_milan-design-week-2016_dezeen_ss

Credit: Stefano Balossi // Space & Interiors Event at Milan's Brera Design District

 

Ventura Lambrate

This curated show hosts over 160 brands and individuals and is dedicated to contemporary design. There are a number of interesting events taking place at exhibitors’ stands, including various wine tastings, a short film premiere, and of course some cocktail discussions.

 

Structure

It should come as no surprise that a nordic country gets an entire show to itself, such is the reputation of the region when it comes to design. Structure showcases 26 Norwegian designers, who were selected across a vast range of subdisciplines, from furniture and lighting to kitchenware, to represent the superior skills of the Scandinavian set.

 

 

Structure_Exhibition

Credit: Structure Exhibition: Kiyoshi Yamamoto - Materials as a Metaphor // Noidoi Design Studio by Siren Lauvdal

 

 

MILAN’S MOVERS & SHAKERS

 

Frame

Amsterdam’s well-known magazine Frame makes its Milan debut this year with an exhibition entitled What’s the Matter?, which deals with the intersection of physical and digital worlds. With a platform custom designed by Milan-based architect Ferruccio Laviani, the show creates a sense of ambiguity through the placement items of display within their environment, challenging conventions and questioning definitions of “seamless integration.” For example, the exhibition includes Kukka Studio 's installation "Spectra". 

 

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Credit: "Spectra" by Kukka Studio

 

Vitra

Swiss design heavyweights Vitra will not only be exhibiting at the Salone this year, but also host a temporary shop in the Corso Como shopping complex. As part of the popup, an impressive installation called The Colour Wheel, created by Dutch designer Hella Jongerius, exposes the brand’s range of hues and textures.

 

Swarovski

Leading crystal brand Swarovski will take the opportunity to launch a whole new product line during the Salone. Designed in collaboration with established and emerging talent, Atelier Swarovski Home’s inaugural collection features items made of mixed materials such as marble, metals and resins, as well as crystal created and manipulated with the company's cutting edge technologies.

 

Tord-Boontje

Credit: Swarovski by Tord Boontje // Header: Swarovski by Tomas Alonso

 

Epocsodielak

Presented by Kaleidoscope and Zeit magazineEPOCSODIELAK is an exhibition by German designers Konstantin Grcic and Mirko Borsche. Consisting of the three-metre-tall “Disco Totem”, the light and sound installation is all lasers, strobe lights, fog machines and mixing desks. The idea of the free-standing piece is that it can instantly transform any space into a disco. A truly welcome invention.

 

Lexus

An Encounter with Anticipation was created as part of a collaboration between renowned design team Studio Formafantasma and Michelin-Starred chef Yoji Tokuyoshi. The futuristic, multi sensory exhibit aims to reveal how Lexus anticipates social desires and melds forward-thinking design and technology into every aspect of its brand and customer experience. In related automotive news, Toyota is set to launch its Setsuna concept car, made mostly of wood.

 

Setsun_Concept_Car

Credit: Setsuna Concept Car by Toyota

 

Nendo

Manga’s influence knows no bounds. Japanese studio Nendo has created a stunning set of 50 chairs whose design is inspired by the famous comic book style, such as speech bubbles and emotional aspects like tears.

 

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"50 manga chairs" // Credit: Kenichi Sonehara

 

Hay

Sleek proponents of the Danish modern style, Hay put in an appearance this year with a roster of designers on show, as well as a minimarket featuring new lighting by wrong.london and a pop-up cafe by chef Frederik Bille Brahe.

01 / 04 / 2016 // by LigaStudios Team

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