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Tapping into the vast experience and insight of LIGANOVA USA's new Stateside Managing Director, Daniel Kellmereit.


Based in San Francisco, experienced business strategist and technologist Daniel Kellmereit has recently come on board as Managing Director for LIGANOVA USA Inc.. We took the opportunity to get his insight into some of the big issues of the moment, including digital transformation, Connected POS, and the highs and lows of life in the Bay Area. 


Digitisation is ​currently a very hot topic​. What tools and technologies are most powerful when it comes to Connected POS?

​I believe there has been a lot of misunderstanding in the past decade on what role technology plays in stores. Most of the innovation came from pure digital players, that "bypassed" the classic POS. Through improvements in performance and price, many interesting technologies are coming to market and enable very interesting omnichannel use-cases, from smart displays to tracking & tracing solutions and interesting virtual reality applications.




In your book "The Silent Intelligence" you note that the Internet of Things ​will bring massive change to our lives. What are the key challenges and opportunities of constant connectedness?

Opportunities are manifold and go across all industry sectors and areas of our lives. I personally see the largest opportunities in connected health care, connected mobility, connected buildings and connected cities. These sectors offer huge potential for process optimization and cost savings, but also to just provide better services: Imagine your health care services at home were as good as in a hospital or there is no necessity to own a car anymore. Real estate is currently one of the least digital-influenced industries, but it is the single largest sector worldwide and we will see dramatic differences in the way we build, live, rent, experience any kind of building in the future. The big challenge that remains is privacy and security. These interconnected systems are much more vulnerable and hacking them could lead to massive destruction. We will see a large amount of security frameworks and regulation in the near future.


You bring vast experience from the telecoms industry as an expert in ​growth strategies​ and digital transformation; how do the two relate and intersect?

​The fasted growing companies today are technology companies. Therefore growth is a major topic and pain point for many tech companies here in Silicon Valley. How to slowly layer structures and processes into a young, high growth business without killing agility is a fascinating topic. Large companies are also trying to speed up their internal processes and increase agility. This is obviously much more complicated given the complex structure that most of these firms have built.  We will see complete new ways in which companies organize and orchestrate their people and processes in order to stay relevant.




European consumer expectations and behaviour differ from those of North Americans. ​What are the differences and what can businesses in those global regions learn from each other?

​When it comes to service and convenience, US consumers are probably some of the most demanding in the world. When it comes to perception of product quality and design, I believe that Europe has an edge. The US is a fairly homogeneous market: one language, ​similar consumer behaviour and similar infrastructure across the country. Scaling a business into a global player is easier for US businesses, especially in the technology domain. Managing complexity seems to be a trade that many European companies inherit by handling different languages and cultures right from the start.

25 / 02 / 2016 // by LigaStudios Team


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