Book Love II
Und weiter geht es mit unserer Leidenschaft für Bücher. Gelistet haben wir heute zwei Bildbände, die sich der hinreißenden Schönheit zweier Frauen widmet. Unser drittes Exemplar hingegen gibt spannende Einblicke in ungewohnt künstlerische Kollaborationsansätze verschiedener Marken.
Taken by Surprise.
Ästhetische Randale von den Vorreitern künftiger Gestaltung, stellt eine Reihe von ungewöhnlich künstlerisch präsentierten Kommunikationsmaßnahmen zusammen, die sich in Zeiten der Informationsüberflutung für Marken und Kunden gleichermaßen interessant gestalten - denn anspruchsvoll und relevant soll sie sein, die Kommunikation. Soweit so klar, doch wie das erreichen - agiert der Verbraucher selbst zunehmend kritischer und selbstbestimmter am Markt? Exemplarisch gibt dieses Buch den Blick frei auf spannende und raffinierte Ansätze und Kooperationen. Mit dabei limitierte Sondereditionen und Signature-Kollaborationen unter anderem zwischen Julian Schnabel & Maybach, Issey Miyake & Dyson, Sagmeister & Levi, Olafur Eliasson & BMW, Jonathan Meese & Staehlemuehle, Terry Richardson & Colette sowie Arbeiten von Künstlern wie Damien Hirst, Red Hot Chili Peppers Bassist Flea, David Lynch, Geoff McFetridge und Pharrell Williams. Und auch beeindruckende Exklusiv-Events, sagenhafte Messestände, Werbegeschenke die zu Sammlerstücken avancierten und einzigartige Guerilla-Kampagnen kommen nicht zu kurz und werden zur Schau gestellt. Portraits von Innovatoren wie Maison Martin Margiela, Bompas & Parr, Fiona Leahy, Krink und Trigger Happy Productions geben Einblicke in den strategischen Prozess von Entstehung und Umsetzung. Ein Buch voller Inspirationen mit über 280 Seiten für die Entwicklung von originellen und attraktiven Konzepten. Erschienen im Gestalten Verlag.
Credit: Aus 'Taken by Surprise' via Gestalten Verlag
Credit: Aus 'Taken by Surprise' via Gestalten Verlag
Credit: Aus 'Taken by Surprise' via Gestalten Verlag
+ Read on: Heute Nachmittag geht es dann weiter mit der zweiten Ladung inspirierender Bookmarks! +
05 / 11 / 2012 // von Nadine Semmler











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